In May of this year, I had the incredible opportunity to collaborate with SJ Villas, an exclusive villa rental company, to help boost their social media presence through video content.
A New Beginning: The Power of Video for Social Media
For many businesses, especially those operating in luxury travel or high-end hospitality, visuals are everything. However, static images alone often fail to fully capture the essence and experience of a place. Video, on the other hand, brings a dynamic element—allowing potential clients to see, feel, and almost live the experience before they book.
SJ Villas recognised this need and decided to take the leap into video content creation, and that’s where I came in. My mission was clear: capture the magic of their stunning properties in the South of France, clearly showcase their expertise and personal services and finally, give them a powerful bank of content to fuel their new social media strategy.
The Beauty of the South of France
The South of France is a dream for any videographer. From the sun-drenched coastline of the French Riviera to the charming countryside villages, every frame tells a story. I spent four days working closely with the SJ Villas team, visiting their incredible properties and capturing the unique beauty and atmosphere of each location.
Each villa we filmed had its own personality, whether nestled in the hills with panoramic views of the Mediterranean or surrounded by fragrant lavender fields in Provence. I wanted to make sure that the essence of each villa came through in the final content—the luxurious interiors, the tranquil outdoor spaces, and the breathtaking surroundings that make these villas truly unique.
Creating a Content Bank for SJ Villas
By the end of our time together, I delivered a comprehensive bank of video content. This gave SJ Villas the flexibility to create their own reels, stories, and social media posts as they saw fit. With video, they now have the ability to showcase their properties and personaluty in a more immersive way, bringing their audience closer to the SJ Villas experience.
But that wasn’t all—I also provided fully edited reels ready for immediate use. These were crafted to reflect the brand’s identity and catered to their target audience. Each reel highlighted different aspects of the villas, from the luxurious living spaces to the local culture and lifestyle that surrounds each property. I made sure the videos were designed to captivate, inspire, and drive engagement.
The Impact
It’s been amazing to see how the videos have transformed SJ Villas’ social media feed. Where before they relied solely on still images, they now have a mix of dynamic content that resonates on a deeper level with their audience. In today’s world, people expect more than just pretty pictures—they want to see movement, they want to feel a connection, and that’s what video does best.
For me as a videographer, this project was a reminder of the power of video content and how it can make a real difference for a brand. Whether it’s a luxury villa company like SJ Villas or any other business, incorporating video into your social media strategy is no longer optional—it’s essential.
Collaborating with SJ Villas to capture the essence of their properties in the South of France was a truly rewarding experience. Not only did I get to work in one of the most beautiful parts of the world, but I also got to help a brand transform their social media presence through the magic of video.
If your brand is looking to make the leap into video content or you need a fresh approach to telling your story, let's chat!
Amber x
Comments